TARGET AUDIENCE PROFILE
The audience profile for independent music videos may vary depending on the genre, style, and themes portrayed in the video. The target audience for independent music videos is those who are interested in alternative, non-mainstream music and are drawn to the originality and distinctiveness typically evident in independent music. Independent music videos may appeal to a wide range of age groups, although the primary demographic is often young adults in their late teens to roughly 25 years old. This generation is typically drawn to indie music's uniqueness and do-it-yourself nature, as well as the creative and frequently experimental nature of indie music videos.
Individuals interested in social and political concerns may find indie music videos appealing since many independent musicians utilise their platform to share their thoughts on these matters. Although many independent musicians include fashion, art, and other kinds of creative expression in their music and videos, fans of indie music videos may be interested in these topics as well. This will be extremely appealing and tailored to my audience since I will use a range of art forms and dance to illustrate the stages discussed in the song.
Despite the fact that it is very difficult t to generalise the socioeconomic profile of persons interested in indie music videos owing to their geographic location, cultural background, and personal preferences. Nonetheless, because indie music videos are typically associated with a more alternative and countercultural lifestyle, they may attract people from a wide range of socioeconomic backgrounds. This can result in a wide range of C1 to B backgrounds having greater spare cash to spend on music and associated products. Owing to the diversity of cultures, interest in art and other forms of creative expression in music videos may range from a highly educated audience to a person who is more interested in developing and supporting art outside the mainstream, regardless of financial status.
Because of the diverse demographic of individuals interested in indie music videos, I've opted to target my music video to an older audience, such as late teens and early twenties, as well as a socioeconomic group ranging from B to C1. Additionally, my music video will offer the audience a sense of escapism, identification, social interaction, and arguably education. This is due to the abstract and creative nature of the video, leading to a wide range of personal interpretations, leading to self-identification of personal issues. Also, the idea of having an abstract video will immerse the viewer in the video and the symbolism shown, creating escapism and social interaction to discuss the issues presented. Finally, it can be considered educational due to the subversion of male and female roles portrayed, teaching society the reality of humans and how we can have the same fragility. This could also be considered a step closer to the utopian society as its portraying a defience to typical stereotypes and how we should all be treated and considered in the same way.
REPRESENTATION
The representation of my music video is both targeting males and females, due to the subversion of gender by having a female actress for a male vocalist. This subverts the stereotypical role of a man, and how they have to keep up a cover to never show emotions, creating the representation of males and females being the same in terms of emotional fragility. However, the stereotype of female fragility is kept during this video, due to the artistic dancing the actress has to do throughout the video and is the one who demonstrates the emotional fragility in the music video. This will appeal to my target audience due to the contrasting representation of stereotypes inciting my audience to have a critical thinking and analysis of the video, giving them the gratifiction they are searching in indie videos.
MISE-EN-SCENE
Mise-en-scene is the analysis of the setting in the scene of a music video or film. this includes; props, lighting, colour, location, costume, and staging of the actors.
I plan to use a very simple composition of mise-en-scene in my music video. The colour palette will be very muted due to the use of black and white in the location and costume. The costume will be black in representation of the dark emotions trying to portray and the location will mainly have a white background to create a contrasting effect and focus more on the actress. finally, I will use orange lighting to create warmth and comfort for the audience, increasing the sense of identification and escapism.
