WHAT IS A MUSIC VIDEO ?
A music video is a short video that goes along with a piece of music, usually a song. It is a visual depiction of the music that is intended to improve the listener's experience by incorporating a visual component into the aural experience.
There are different ways of composing a music video for example Live footage of the singer or band playing the song, a narrative or concept-driven tale, or a montage of pictures and footage relating to the song's topic or lyrics Special effects, animation, and other visual components may also be used to create a distinctive and compelling visual experience.
Music videos have become a significant element of the music industry, and they are used to promote new songs and albums, build brand awareness for the artist or band, and generate extra revenue streams through licencing and distribution agreements. Music videos have been increasingly available to audiences due to the globalisation of the internet and the availability of mini trends. All around the world as internet streaming platforms have grown in popularity, helping to impact popular culture and music trends.
WHAT IS THE PURPOSE MUSIC OF A VIDEO ?
The goal of a music video is to visually complement a song and improve the listener's overall experience. Music videos may help musicians tell stories, communicate messages, create moods or environments, showcase their performance talents, and promote their music to a wider audience. Music videos may also be used to promote an artist or label. They may be used to generate excitement and anticipation for a future album or single release, and they can be disseminated across several networks to reach new fans and engage existing ones. Moreover, music videos have become an important part of popular culture and entertainment. They have influenced fashion, dance, and art, as well as being used to make political and social statements.
TYPES OF MUSIC VIDEOS:
Performance-based videos include the singer or band performing the song on stage or in the studio. These frequently include footage of the band performing their instruments or singing the lyrics.
Narrative: These videos tell a story or express a certain concept or topic relating to the words of the song. They frequently feature actors and actresses and have a more cinematic feel to them.
Non- Linear: when the music video has no narrative and it has ambiguous symbolism that transmits the message
NON - LINEAR VIDEO EXAMPLE
PERFORMANCE VIDEO EXAMPLE
NARRATIVE EXAMPLE
CONVENTIONS OF A MUSIC VIDEO ?
Even though the conventions of each music video may vary depending on the genre, there are some common conventions used that usually appear in all music videos such as Lip- synching, visuals, cutaways and close ups, camera movements, special effects and some choreographed.For example ,Cutaways to different views or close-ups of the performer or band are widely used in music videos to create a dynamic visual experience such as generating many camera movements to keep the audience interested, music videos frequently utilise camera motions such as pans, zooms, and tilts.
Special effects are used in many music videos to enrich the visual experience and create a distinct and distinctive style. These effects include colour grading, filters, and CGI. In general, music video conventions are designed to create a visually appealing and memorable experience that complements the music and promotes the listener's enjoyment of the song.
DIFFERENCE BETWEEN MUSIC INDUSTRY & FILM
Although there are some parallels between the music and film industries, they are different enterprises. Here are some important distinctions between the two industries:
The music business is primarily concerned with the production, distribution, and marketing of music, whereas the film industry is primarily concerned with the production, distribution, and promotion of films. The creative process for music is typically more focused on the music itself, including songwriting and recording, whereas the creative process for films involves a wide range of activities, including screenwriting, casting actors, designing sets and costumes, filming and editing the film, and adding special effects. A main difference between this two industries is that The music business earns money mostly from the sale of music records, concert tickets, and merchandising, whereas the film industry earns money primarily from box office revenues, DVD and streaming sales, and licencing arrangements. Another obvious example is Music is often released via music stores, online music stores, and streaming services, whereas films are normally distributed via movie theatres, DVD and Blu-ray releases, and streaming services. Finally, The music industry is smaller and more focused than the film industry, with fewer big record companies and fewer high-profile musicians. The film business, on the other hand, has a greater number of studios and production firms, as well as a far larger workforce, creating a smaller budget available for the music industry and being available to have less expenses ad the film industry
INTERTEXTUALITY
intertextuality is the reference of a text in another text. intertextuality can be direct which means it is making a clear reference to other media text, while indirect intertextuality is when the media text has been influenced without being clear if you dont have previous knowledge.
This video by Robbie Williams "you know me"has direct intertextuality with the story line of Alice in wonderland and how the main character is wearing the same clothing as the white rabbit in Alice in wonderland.
This other video by Shania Twain "Man I feel like a woman" makes direct intertextuality to the music video "addicted to love" by Robert Palmer. We can see this due to the dressing style and position of the band while singing.
intertextuality is used to create a feeling of nostalgia towards the audience and appeal more to their viewer without adding anything else to their media product. this also gives an idea to the audience of the genre and narrative of the media text they are watching. This might appeal to an audience due to the connection of previous media text which they usually have previous knowledge of. also, intertextuality will create a sense of continuity to the previous media text increasing the escapism, identification, and social interaction to the viewer.
I intend to use indirect intertextuality in my music video to create reference to other music videos in which emotion has been expressed through artistic metaphors and symbols.